Carl Zeiss at photokina 2012
Optics manufacturer shows new and traditional products in hall 2.1, stand B011
During photokina 2012 in Cologne (September 18-23), Carl Zeiss will present attractive new products as well as its well-known classics, all of the highest technical quality. Among them will be a new moderate telephoto lens for SLR cameras which will celebrate its world premiere at photokina and be available in stores from the end of 2012. Carl Zeiss will also unveil two new product families to the public. Carl Zeiss’s new stand concept integrates product presentations, possibilities to apply and test Carl Zeiss products, and the company’s global social media community with the hashtag #zeissphk12.
Carl Zeiss will present its entire range of camera and cine lenses, binoculars and spotting scopes during photokina. The latest Nokia smartphone models with built-in ZEISS optics will again be shown at Carl Zeiss’s stand. Visitors will be able to try out all the exhibits right on the spot, from high-quality SLR lenses, Sony cameras with ZEISS optics, ZEISS lenses for Sony system cameras to the new Nokia 808 PureView smartphone with 41-megapixel camera sensor. The VICTORY HT binoculars can also be tested. An innovative optics concept from Carl Zeiss in connection with HT glasses from SCHOTT makes VICTORY binoculars with transmission values of more than 95 percent very fast.
A must-see attraction is a high-performance, full-format SLR camera lens with manual focus. With a focal length of 55 mm and aperture of f/1.4, this lens is the first model of a new product family designed for demanding users. Thanks to a newly developed optical design, this lens is superior to conventional full-frame lenses, and it achieves with powerful full-frame, full-format cameras an image performance that until now has only been seen with medium-format systems. The first prototype of this new range will celebrate its world debut at photokina. The family of lenses is expected to be on the market in the second half of 2013 for EF bayonet (ZE) and F bayonet (ZF.2).
Another highlight will be the presentation of a design study, with which Carl Zeiss will offer a sneak preview of a new family of autofocus lenses for mirrorless system cameras (CSC) that will most likely be available in mid-2013. Due to their performance and high speed, these new lenses will be ideal for deliberate photo composition, making them perfect for more sophisticated photographers as well. Carl Zeiss plans to initially offer fixed focal lengths in the wide angle and standard range as well as a macro. „The trend toward mirrorless system cameras has accelerated since 2010 and we notice growing interest for them among ambitious photographers. We are convinced that as a result of the new and very high-quality cameras and lenses that are coming onto the scene, this market will become even more important. We see lots of potential, which is why we will offer more products for this target group in the future,” said Dr. Winfried Scherle, Senior Vice President of the Camera Lens Division of Carl Zeiss AG.
For fans of the Carl Zeiss family of ZM systems for rangefinder cameras, Carl Zeiss has a special surprise in store. In 2013, at least one fast lens with M bayonet will go on sale. Using lenses from the ZM series with adapters is also very popular on mirrorless system cameras.
“The market is extremely dynamic at the moment with numerous innovations across all areas. Our broad range of high-quality products and our successful partnerships with Sony, Nokia, Logitech and ARRI make us very well positioned in the market,” says Scherle. “As the world’s leading trade fair for photography approaches, we are full of optimism, especially considering the many new features and products we will present. We hope that both the public and visitors to our stand will be excited about them too.”
The “walk-in lens”, which first appeared at photokina in 2008, makes a comeback this year and promises to be the main optical eye-catcher at Carl Zeiss’s stand. Visitors are welcome to take a stroll through the oversized lens and experience the fascinating development of a ZEISS lens. Moreover, there will be an extensive applications ‘island’ at the Carl Zeiss stand where visitors can take as much time as they like to test and experiment with Carl Zeiss’s entire portfolio of lenses on different cameras and to talk to experts.
Carl Zeiss had created a special section on its website about photokina. Photography enthusiasts from around the world used the site to get the latest news each day about the trade fair and to ask Carl Zeiss any question they want about all topics related to photokina. The website was available in various languages. Carl Zeiss also reported live from photokina on its social media channels and invited its social media community to likewise share their thoughts, ideas and suggestions about products from Carl Zeiss.