Application: Travel & Landscape
Gear: ZEISS Batis
Location: London, UK
Ed Norton is a professional travel and landscape photographer. He is originally from Bristol (UK) but uses London as a base when he is not out on location. Since buying his first camera in 2007, Ed has gone on to travel to 51 countries with his camera and work with some of the biggest names in the industry. In 2011, he became a photographer for Lonely Planet.
Since then, his images have been published throughout various Lonely Planet guidebooks and other LP channels. Now, contributing to the Lonely Planet collection under Getty Images, he has had work used by many national and international companies in an array mediums. Some highlights include National Geographic Traveller, Microsoft, Apple, Canon, LG, Microsoft, BBC, Forbes, AOL, book covers with St Martin’s Press and Amazon Publishing and in use by many other editorials & within commercial projects.
‘My approach to photography is to simply document and share the beauty of our planet. I don’t manipulate my images to be something they are not with post-production techniques. I try to accurately reproduce the scene that was in front of me, to communicate the emotions I felt with the aim to inspire others to go and explore and understand this amazing planet that we all share’.
We strive to give the photographer the best possible image, in order to give him the widest possibilities, with nothing added, to apply his own creativity.
‘I have travelled to many incredible locations around the world and, often is the case, in extreme weather conditions; from dry deserts to humid jungles or sub zero temperatures. I need equipment that is reliable and that can handle being used in these testing conditions whilst still delivering absolute quality in optics. The Batis range meet all my needs, providing me the focal lengths I need to cover all aspects of travel photography, are incredibly well built and produce stunning imagery. I can say with confidence, they’re the best lenses I’ve ever used’.