Once Guy Geva started using ZEISS lenses, it was like a dream come true. He could achieve maximum sharpness for the whole width of the frame with a completely open aperture and there were no chromatic aberrations. This enabled him to shoot night photography and to control the depth of the field of each picture taken. He did not have to keep updating his lenses to achieve better performance with the high-resolution cameras. A one-time investment in ZEISS lenses decreased his overall expenses.Continue Reading
Every year New York hosts PDN PhotoPlus International Conference + Expo, the largest photography and imaging show in North America. Many of the visitors headed to ZEISS at booth #1037, where they talked with our optics experts and got the chance for workshops with ZEISS Camera Lens Ambassador Topher DeLancy.Continue Reading
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Honoring photographic knowhow and the artistic creativity of the participating photographers: that's the goal of the ZEISS Photography Award 2017. The members of this year's renowned jury are: Claire Richardson from Lonely Planet, the photographer Jürgen Schadeberg Dr. (h.c.) and Sarah Toplis, former editor of Getty Images.
The choice of focal length has a big impact on portraits. We decided to use the three standard 50mm lenses for this shoot. This allowed us to still keep the model the main subject in the scene, but the background plays an important part in the image.
Expect the unexpected - or be ready for anything - is perhaps one of the most needed talents to shoot documentaries. Director & DP Hiro Matsuzaki took this challenge, and spent 24 hours straight to shoot a short documentary/corporate film for new ZEISS Lightweight Zoom LWZ.3 21-100mm/T2.9-3.9 T*, under uncontrollable weather, lighting conditions, time pressure, and limited staff.
I often get asked why I got a ZEISS Loxia. The key for me was the optics, communication with the body, and manual focus. I find myself enjoying the process more when automatic options are not available.
Documentary filmmakers – and especially wildlife documentary filmmakers – need two things first and foremost: patience and spontaneity. Something of which Nino Leitner is well aware. In South Africa he filmed wild animals using, amongst other lenses, a prototype of the new ZEISS Lightweight Zoom LWZ.3 21-100mm/T2.9-3.9 T*. The zoom lens allowed him to create spectacular images of endangered rhinoceroses and other animals for a documentary that has already won two international prizes.
Ever since ZEISS released the new Batis lens family for the Sony Alpha system the world of mirrorless cameras has not been the same. There is a new kind of thinking in the air which signals the change of what to come. Find out more about the signs of the new era in this interview.