Ever since ZEISS released the new Batis lens family for the Sony Alpha system the world of mirrorless cameras has not been the same. There is a new kind of thinking in the air which signals the change of what to come. Find out more about the signs of the new era in this interview.Continue Reading
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Nothing glues you to the screen more than a good story. If the story is there, does one really care about the budget of the film? ZEISS Ambassador James Cawley will tell you how you can fulfill your vision and create a stunning short with nothing but your passion for filmmaking.
Wide angle lenses are usually conceived of for their essential function of “fitting more in”, since some spaces and places afford no viable alternative. Yet one of the hardest things to do with a wide angle lens is to fit in only what is needed, that is, to take out as much as possible, but not too much. In this in-depth article Lloyd Chambers from diglloyd.com explains how to harness the potential of wide angle lenses.
ZEISS Camera Lens Ambassador Dany Eid lives in Dubai and travels mainly through the Middle East for his photography. One very special trip led him back to his homeland of Lebanon. His goal? Simply to enjoy the beauty of nature there and capture it on camera.